Negotiation Genius, written by Deepak Malhotra and Max Bazerman, explores the art and science of negotiation in various business contexts. The book delves into the psychology behind decision-making, the power of framing, and the importance of understanding the other party's interests. It provides practical strategies for preparing, negotiating, and closing deals successfully. With real-world examples and insightful analysis, Negotiation Genius equips readers with the skills needed to become more effective negotiators and achieve better outcomes in business conflicts.
