Getting Past No is a guide to negotiating in challenging situations where the other party seems uncooperative or resistant. The book provides strategies for overcoming resistance, defusing anger, and turning adversaries into partners. It offers practical advice on how to break deadlocks, find common ground, and reach mutually beneficial agreements. Getting Past No equips readers with the tools to navigate through tough negotiations and resolve conflicts effectively. Whether you're dealing with difficult clients, colleagues, or competitors, this book provides valuable insights on how to achieve positive outcomes in challenging circumstances.
