The E-Myth Revisited by Michael E. Gerber is a must-read for any entrepreneur or small business owner looking to build a successful e-commerce business. Gerber challenges the conventional wisdom that entrepreneurs are born, not made, and introduces the concept of the entrepreneurial myth. This book provides valuable insights into the common pitfalls and challenges faced by small business owners and offers practical advice on how to build a scalable and sustainable business. Whether you're just starting out or struggling to grow your e-commerce business, The E-Myth Revisited offers valuable lessons and strategies for achieving long-term success.