The Innovator's Dilemma by Clayton M. Christensen is a thought-provoking book that explores the challenges faced by established companies in the face of disruptive technologies. Christensen argues that successful companies often fail to adapt to disruptive innovations because they are too focused on sustaining their existing business models. This book provides valuable insights into the importance of innovation and the need for businesses to constantly evolve in order to stay competitive in the rapidly changing e-commerce landscape. Whether you're a business owner or a manager, The Innovator's Dilemma offers valuable lessons on how to navigate technological disruptions and drive innovation in your e-commerce business.
