The Innovator's Dilemma is a thought-provoking book by Clayton M. Christensen that explores the challenges faced by established companies in the face of disruptive technologies. It examines the reasons why successful companies often fail to adapt to new market dynamics and offers insights into how e-commerce businesses can stay ahead of the competition. This book is a must-read for e-commerce entrepreneurs and business leaders looking to navigate the ever-changing landscape of technology and innovation.
