Delve into the fierce competition and strategic maneuvers behind Prime Day, as retail giants battle for supremacy. This book offers an in-depth analysis of how major retailers and e-commerce platforms respond to Amazon's Prime Day and launch their own competing sales events. Explore the tactics, pricing strategies, and marketing campaigns employed by these retail giants to attract customers and steal the spotlight from Prime Day. From Walmart's Big Save Event to Target's Deal Days, witness the intense rivalry and the efforts to dethrone Amazon as the undisputed king of online shopping events.
