Witness the evolution of Prime Day from a mere deals event to a full-fledged entertainment extravaganza. This book traces the journey of Prime Day as it expanded beyond discounts and transformed into a platform for exclusive content, live performances, and product launches. Explore the strategic partnerships, celebrity collaborations, and innovative marketing campaigns that turned Prime Day into a global entertainment spectacle. From live concerts to celebrity chef cooking shows, discover how Amazon has redefined the concept of a shopping event. This book is a testament to the ever-evolving nature of Prime Day and its ability to captivate audiences worldwide.
