Explore the profound impact of Amazon Prime Day on consumer behavior. This insightful book delves into the psychological and economic factors that drive people to participate in Prime Day and make purchase decisions. Understand the concept of FOMO (Fear of Missing Out) and how it influences consumer behavior during this annual shopping extravaganza. Analyze the data and trends to gain a deeper understanding of the changing shopping habits and preferences of consumers. Whether you're a marketer, researcher, or simply curious about the psychology behind Prime Day, this book offers a thought-provoking exploration of consumer behavior in the digital age.
