Uncover the untold story of how Prime Day came to be. This book takes you behind the scenes of Amazon's biggest sale event, revealing the challenges, triumphs, and strategic decisions that shaped Prime Day into what it is today. From the initial idea to the execution, follow the journey of the team that brought Prime Day to life. Gain insights into the marketing strategies, technological innovations, and customer-centric approach that propelled Prime Day to become a global shopping extravaganza. This book offers a unique perspective on the creation of a retail phenomenon.
