Located in the heart of Manhattan, the Best Western Premier Herald Square offers a range of entertainment options for adults. The hotel is situated near popular Broadway theaters, allowing guests to easily catch a show and experience the magic of live theater. Additionally, the hotel is within walking distance of iconic New York City landmarks such as Times Square and Madison Square Garden, where guests can attend concerts and sporting events. After a day of exploring the city, guests can relax in the hotel's rooftop lounge, which offers panoramic views of the Manhattan skyline.