Hooked by Nir Eyal is a fascinating book that explores the psychology behind building habit-forming products and services. In the competitive world of e-commerce, creating products that keep customers coming back is essential for long-term success. Eyal introduces the Hook Model, a four-step process for building habit-forming experiences, and provides practical examples and strategies for applying it to your business. Whether you're designing a new product or looking to improve customer engagement, this book will give you valuable insights into the art of creating addictive experiences.
