The Lean Startup by Eric Ries is a must-read for any aspiring business owner or entrepreneur. This book introduces the concept of lean startup methodology, which focuses on creating a minimum viable product and continuously iterating based on customer feedback. Ries shares his own experiences and provides practical advice on how to build a successful business in today's fast-paced and ever-changing market. Whether you're launching a new e-commerce venture or looking to improve your existing business, this book will provide valuable insights and strategies to help you succeed.